Performance Optimization Blog

Tag managers are a popular way to manage third party scripts in your website. The tags added to your website can significantly affect the performance and security of your website. We will be looking at Google Tag manager (GTM) in this article since it is the most widely used tag manager though the principles should apply to any tag manager you use.

Web developers and technology leaders love to build new features and products on their websites, which makes perfect sense, however a critical component that may be hidden under the rug is that they forget internet bandwidth costs their end users need to pay. There needs to be more discipline in analysing which countries your users are accessing your website from and how much is their bandwidth costs in terms of dollars and actual bandwidth. Websites are getting larger and larger in terms of size each day with more content being added. Especially companies that are looking to expand into developing countries, you need to consider the amount of data that your users will need to download. Based off the latest October 1, 2019 run of HTTP Archive, the median site size is 1950kb on desktop and 1752kb on Mobile.

There's no doubt that the e-commerce market is getting increasingly competitive in South East Asia as we head into 2019's peak season. November and December are both do-or-die months for so many sites in terms of their KPIs, especially when you have little margin to make up for any disappointing sales.

In this post we will talk about chroma subsampling and how it can be used to make your images load faster if done right.

Image decoding is the process of converting the encoded image back to a uncompressed bitmap which can then be rendered on the screen. Learn more about how the process of decoding images affects performance of your website.

With latencies and bandwidth varying a lot between these different connection types, the experience of users visiting your website would vary a lot too. In this post, we will see how to deliver a good user experience for users on slower networks without compromising the experience of users who are on the fast networks.

When it comes to online businesses, it is essential to understand that website speed can be a deciding factor in the long-term success or failure of an online operation. With eCommerce businesses growing every year, online marketplaces are becoming hyper-competitive with every single factor playing an important role in revenue generation.

Optimizing third party assets is simultaneously the most important and frustrating experience of speeding up websites. Even though your website might be using the latest and greatest performance optimization techniques, you have little control over how well optimized assets loaded from third party domains are. Not anymore!

In this post, we will discuss the reasons for slow website loading and how website speed affects end customers’ user experience. Visit the online website to learn more.

Different companies have different websites specific to the country they operate in. For example, Google has websites like google.co.uk and google.com.sg. Using the Chrome User Experience Report, we are now able to answer questions like 'Is google.com.sg faster than google.com for users in Singapore.'