Overview

Company Website Headquarters Industry Dexecure services
Tickled Media https://tickledmedia.com Singapore Media Website Asset Optimizer
Company Tickled Media Website https://tickledmedia.com Headquarters Singapore Industry Media Dexecure services Website Asset Optimizer
"We wanted to speed up site loading times and provide a good experience for visitors to the site"
Alvin De Cruz - Head of Engineering at Tickled Media

Key Results

+22.9% increase in page views +~8% increase monthly revenue in 2019 +Reduced bandwidth consumption (8.8 TB) for end users +35% faster website through optimization techniques using latest web technologies +Better user experience for end users

Dexecure improves website performance by 35% for Tickled Media

Who
Tickled Media creates content for parents across websites, apps and social media platforms. They have a global team of nearly 200 Ticklers, spread across 12 countries: Singapore (HQ), Thailand, Philippines, Malaysia, Indonesia, Vietnam, Hong Kong, Sri Lanka, India, Taiwan, Japan and Nigeria. Their flagship brand, theAsianParent, reaches over 12 million monthly users in 11 languages. Other fast growing brands in their portfolio include Asian Money Guide, HerStyleAsia, & Nonilo.
The Challenge
Tickled Media experienced incredible growth over the last few years. Their websites would need to run at lighting fast speed to meet the high expectations of the Tickled Media's users. However, by the middle of 2018 users were experiencing a load time of 20 seconds, 35% slower than the average website load time.

"Visitors from places with slower internet speeds were having issues with loading our image-intensive articles. If the pages took too long to load, it would drive them to other sites to consume the content they wanted," said Alvin De Cruz, Tickled Media's Head of Engineering. "This would cause us to lose visitors in Indonesia, India and Philippines where internet connection speeds vary greatly."
Dexecure's Solution
Tickled Media chose Dexecure because of its expertise in seamlessly speeding up websites, easily implementation and compatibility with any device or browser. Furthermore, Tickled Media’s developers could focus on building their website with features rather than having to focus on website performance. Dexecure’s solution automatically optimised images, fonts, CSS, JavaScript & third party assets for all of Tickled Media’s websites including theAsianParent, Asian Money Guide, HerStyle Asia & Nonilo.

“All our assets like images, JavaScript and fonts were properly optimised for different users. This resulted in faster loading times for our sites," remarked De Cruz. "Even some of our third party scripts are being optimised by Dexecure.
"Visitors can now load a page quickly and navigate to other pages within our sites without the previous lag due to large images being downloaded.”
Alvin De Cruz - Head of Engineering at Tickled Media
Dexecure was also able to offload 8.8 TB of the bandwidth, thereby significantly easing the load for their end users. Dexecure has also increased the number of page views by 22.9% after integration. This has led to an increase in Ad revenue by ~ 8% in 2019 compared to 2018.

Collaborating with Dexecure has helped Tickled Media to be one step closer in achieving their goal to go mainstream and further grow their user base.