The successor to age-old gzip algorithm, offers 10-20% better compression. Comfortably backed into our service for supported browsers.
Serving all your assets via a single HTTP/2 connection is recommended to get the most out of your user's bandwidth. It achieves this via request and response multiplexing with header compression.
Best format selection
Formats are smartly selected based on the type of image. For example, JPEGs are better for photographic images, PNGs for images with sharp text etc.
Minify text assets
Screen size specific optimization
Before delivery, images are automatically resized depending on the viewport width of the device requesting the image. We use Client Hints to detect the device viewport.
Browser specific image formats
Various specialized formats such as WebP, JPEG XR are supported out-of-the-box. Based on the browser and device, we deliver the most optimized content.
Images are encoded progressively when possible, enhancing the user experience and reducing the size of images at the same time. This is especially a killer combination when delivered via a HTTP/2 connection.
And everything the future holds
We guarantee to keep improving and add new optimization techniques without any disruption to front-end.